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Marketing Strategies and Practices for Block chain Projects and Startups.
If you are a blockchain startup, open source project or decentralized protocol and believe that you don’t need the right kind of marketing to succeed, think again. “Marketing” has traditionally been a weakness in the early lives of many tech startups for a variety of reasons. Most startups are often led by young or inexperienced CEOs or project leaders who come from a strong engineering or product mindset. These founders either don’t understand or don’t appreciate the value of marketing, and certainly that comes from a lack of experience or education on the subject. Most blockchain companies/projects founders are no different. At the root of this situation lies a common and fundamental misconception: not knowing the true meaning and functions ofmarketingagency in mumbai .
Wrongfully, marketing is prematurely equated to shouting about a product prior to having it ready for the market to try. Others think that marketing is about hiring a PR firm, polishing a website, publishing a blog post, promoting on social media, designing a great logo with new colors and fonts, or producing videos about your product and SocietyActivation in Mumbai. Unfortunately, during the ICO frenzy days, the term marketing has been bastardized around excessive usage of the above named activities. Therefore, marketinghas received a bad rap in blockchain circles because it has been equated to pumping bad ICOs where the marketing consisted of purely unchecked promotion. In the past few months, I have had several conversations with founders of blockchain related projects and companies who clearly didn’t seem to understand, let alone appreciate the value and priority they should be giving to doing a better job at marketing. When I challenged them on their marketing, or broached the topic, the responses ranged along the following flavors: · We’re not ready for marketing until the next product is released and announced · We have it in the budget for next year to hire a PR firm · I’ve been doing videos that will air as advertising later · We prefer to deliver first, and then talk about what we have done · Marketing is expensive and we don’t have the budget now · We hired a design firm and redoing our website with a new visual identity · We don’t need marketing, we focus on our community on Reddit All of the above are the wrong answers, and point to not understanding the various parts of marketing.
Marketing is a Process
So let’s start with the basics and further discuss what marketing is, or is not about. First, there are 3 parts to marketing: · Product marketing– explaining what the product does (features/benefits), and how it is differentiated from others. Goal: Positioning the product. · Corporate marketing – positioning the company and communicating its messages in a variety of means. Branding and Marketing Communications is a big part of it. Goal: Generate Awareness and Preference. · Customer marketing (sometimes labelled as field marketing, direct marketing or content marketing) – getting in front of your target market to generate adoption, leads and sales. Goal: Generate Adoption and Loyalty. The kind of marketing that is often deficient in blockchain companies or projects is Marketing Communications, i.e. how to strongly and clearly message in a few words what your project, company or product do for the usecustomer. But this must be done as a continuum. Messaging is not a single shot of sound bites around a launch event. To make it even more effective, it must be customized to the specific audience you are trying to reach: customers, investors, employees, media, influencers, partners, etc. The process of creating the messaging is a complex exercise that has several layers designed to answering the WHY, WHAT and HOW of your value proposition. Many companies nail the WHY (Elevator pitch), but don’t follow through with the WHAT (Competitive positioning and Core value proposition), or the HOW (Product/Solution messaging and Technology differentiation). Marketing is a process that evolves along a series of objectives, from Awareness, to Consideration, to Trials, and then Loyalty. Different tools are effective for each one of these steps. For example, thought leadership focuses on the awareness aspect and trying to shape the market by educating it. The brand leadership helps to influence the prospect’s perception towards you. You want to gradually progress from letting your target market care, understand, believe, then act to try your product and merchant onboarding agency in mumbai . Here is the right order of progression for the following activities:
Sadly, a common mistake I see is starting with the visual identity and thinking that it is branding. Often, that is the result of being led by an inexperienced CMO or one that came from the PCommunications side, or when the organization has hired a brand design firm instead of a brand strategy firm. Most brand design houses (and some PR companies) will tell you they will take care of your messaging and branding, but that is the tail wagging the dog. Brand strategy takes a very unique skill, and there are few brand strategy experts that do a great job with it. One brand strategy firm with whom I have had experience working with, is Brandsinger. In a nutshell, if you are not occupying a position in the minds of users/customers (and the prospective market), then your brand value is zero. Someone else will come and articulate their value proposition better than you, and will subsequently occupy that position. If you are first to deliver a product, it may not matter. You need to be first in occupying that specific position in the minds of your target market. The battle is a battle of the minds, as rightfully spelled out in the seminal book on that topic Positioning: The Battle For Your Mind, a classic book that I have perhaps read over 20 times (over a course of 25 years), and almost memorized and put into practice accordingly. The sequel to that book, – Marketing Warfare, is also a must read marketing classic from the legendary Ries and Trout, the two authors of that series of work.
Let’s give it some blockchain and cryptocurrency flavours. Bitcoin occupied first the digital money position and still does to this point. Ethereum exploited a weakness in Bitcoin,- its ease of programmability and development platform potential, and it currently owns that position. All other (newer) blockchains have to attack Bitcoin or Ethereum as the reference points. Most of them have to raise the volume and intensity of their marketing in order to make an assault on these established leaders. It is always more expensive to attack than it is to defend a position. ZCash and Monero have exploited the privacy niche. Coinbase occupies the safety ladder in cryptocurrency exchanges. Binance is trying to attack it with a me-too strategy focused on scale, and they are extending their brand with new services. LoomX has been good at becoming a Layer 2 leader for Ethereum. Take any other segment. For example, when you think file storage, you probably think Storj or Filecoin because that’s the position they are occupying. When you think prediction markets, you probably think of Augur or Gnosis. And when you think of stablecoins, Maker comes to mind.
Back to Basics
For those of you who know me from the blockchain market only (over the past 6 years roughly), you may not know that I’ve previously spent a long career in sales and marketing with a variety of positions and experiences in direct sales, field marketing, corporate marketing and several startups as founder and default chief marketer. More specifically, since I exited the operational world via my last startup in April 2013, I’ve written extensively about startup marketing in the early years of this blog. All of it still applies, as I focused on explaining the basics of market positioning, marketing strategy, messaging, brand strategy, and related marketing topics. There is no point re-inventing marketing for the blockchain sector. So, I’m going to link to some basics that I’ve already written about. Here, I collected the 12 most pertinent blog posts into a single one that links to them: Startup Marketing Compendium of 12 Posts on Positioning, Branding, Messaging and more. Then I wrote one more, The Biggest Blind Spot of a Startup CEO is Ignoring Their Brand. So please go read that series, and if you need help implementing some of that, don’t start by hiring a PR agency. Rather, take an introspective view, and hire the right marketing person first. Another common weakness with blockchain companies is they fail to tell their stories in non-technical terms to the market. It is not enough to excite the developers. And don’t just focus entirely on social media publishing. Unless you have 1 Million+ Twitter followers in your target audience, promoting on social media will only make a dent in your awareness goals. Remember, marketing is not just writing a press release. It is not shouting from the rooftops. It takes finesse, planning, thought, accuracy, targeted actions, and iterations to get it right. And timing is so important. Sometimes the marketing is way ahead of delivery, and sometimes it is way behind it, but when the timing and sequence are right, that’s when the magic of results happens. Allow me repeat this: marketing is a process. Learn it, acquire experience in it, practice it, but don’t be amateurish about it. About Us. We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Contact Us. Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
"The Network Effect is King" - What I have learned after 3 years in crypto (Part 3)
This post is the third post of mine on things I've learned in the 3 years I have been in crypto. So far I have only posted them in the EthFinance daily since I didn't think they were worthy of dedicated posts but I have since figured I may as well post one here and see what you all think. Links to the first two posts are at the bottom. Here’s part 3 of my thoughts and what I have learned after 3 years in the crypto space. Enough with the embarrassing stories for now. Today I’m going to talk about one of the most fundamental rules in emerging technologies. It is very simple and goes as follows.
The network effect is king.
I cannot emphasise this enough. Coming into the crypto space I was already aware of the network effect. Just incase anyone here is unaware of the network effect, some dictionary app built into my MacBook defines the network effect as a phenomenon whereby a product or service gains additional value as more people use it. It’s why everyone uses Facebook Messenger or WhatsApp despite the incredibly invasive data tracking and despite the existence of private, secure, end to end encrypted alternatives such as Signal or Wire which are just as easy to use. Nobody wants to be “that guy” who makes their friends sign up to a new service just to stay in touch with each other (for the sake of helping people take online privacy more seriously, please be “that guy”, I will love you long time). The fact that you can join and have all of your friends already there in the app ready to interact with gives these platforms more value than other platforms which are fundamentally better. Unsurprisingly, crypto is no different. It’s why Bitcoin is still #1. The vast majority of people in crypto have a Bitcoin wallet and most people on the street have heard of Bitcoin even if they don’t know what it is. So if your store wants to accept Bitcoin or your website wants to accept donations, Bitcoin is the most obvious go to since most people will recognise the Bitcoin logo and anyone who owns crypto will almost certainly own some Bitcoin. However, if you display an ETH address, only those who truly delved deep into crypto and understand the advantages of Ethereum will have an Ethereum wallet. Just like how only the more privacy conscious individuals will have heard of or use Signal or Wire for messaging apps. Now here is where the network effect is important for us. As everyone in this sub should know, Ethereum is a turing complete ‘world computer’ whereas Bitcoin is strictly a payment network or digital store of value depending on who you ask. This clearly indicates that Ethereum’s potential market is much larger that Bitcoin’s since it can do what Bitcoin does and has dozens of other use cases like being a global settlement layer, tokenisation of digital and real world assets, insurance, supply chain tracking etc etc. The list goes on. Most importantly, in the field of this ‘world computer’ ultimate use case for blockchain which Ethereum is chasing after, Ethereum has by far the largest network effect.
At the time of writing this, Ethereum’s market cap ($26B) is more than 10x larger than its next largest competitor, EOS ($2.5B).
So what will it take for one of the many Ethereum killers to flip Ethereum? If you ask me, Ethereum’s head start is so large that even if the Ethereum ecosystem were to tear itself apart over a contentious hard fork I still wouldn’t be betting on a competitor to flip Ethereum’s largest fork unless we start to see some real adoption and infrastructure such as DeFi on these ETH killer chains. Ethereum being flipped seems about as plausible as Signal flipping WhatsApp. It’s pretty much a pipe dream. But what about Bitcoin then? Does this mean that Ethereum will never flip Bitcoin either? No, of course not. In fact, Ethereum has already flipped Bitcoin in terms of daily value transfer on the network thanks to stablecoins. As previously mentioned, Ethereum has a larger market to fill, so assuming the success of both Bitcoin and Ethereum, the flippening is almost inevitable. Like smart phones flipping basic mobile phones, it may take a while bit it will happen. It will take more time than many of us expected back in 2017. As mentioned at the beginning, this is part 3 of a series of posts I will be making. You can find part one and part two here.
The world, at the moment, is panic-stricken and justifiably so; regardless of which direction you choose to look, you will find a speck of trivia about coronavirus and COVID-19 waiting to grace you. As essential as it is to be aware of the dos and don'ts apropos to the virus and its repercussions, after a point, it can feel a tad bit excruciating to be stuck amidst the same loop of news throughout the day. Furthermore, with companies vacating their offices and marketplaces shutting down leaving everyone secluded at their homes, it is vital to keep yourself engaged in something that you like doing or are familiar with. This plan will be unavoidably showered with some ascendency when you fall back on this activity as a way of making money when expending all your time at home. In the following segment, we will be noting down home-based businesses you can do when coronavirus hits.
Dance instructor or fitness trainer
For most people these days, fitness comes first, and seemingly, there is no room for compromise as far as maintaining a healthy lifestyle and body is concerned. If you have always been drawn towards such extra-curricular activities then now it is your turn to give something back to society. If you start relating out your tips and experiences on an online dais, you will find a large fraction of the crowd automatically gravitating towards you without much labor from your side. To be on the safer spectrum of things and ratify that your channel will see the light of success under all circumstances, pick a specific genre; for instance, if you are intending to try your luck as a dance instructor, opt an exclusive category such as salsa, jazz, hip-hop and the like. Nonetheless, with fitness there is no such restriction; you can do anything you want from cardio to aerobics to free-weight exercises but, you should only into account that the sessions do not look repetitive, meaning, there should always be something new when a viewer lands on your page to keep him/her enthralled.
Become a crypto trader
Accept it or not, cryptocurrency trading is going to remove all its competitors and establish itself as the ultimate in finance only within a few years' time from now. According to reports, the value of cryptocurrencies has pitched in recent times with the worth of Bitcoin reaching over 18 thousand dollars each. You too can have a generous share of this denomination assigned to your name from any one of the crypto exchanges and made the transaction once the value increases. Bear in mind that with cryptocurrencies, no amount of research can guarantee success; therefore, before stepping into the realms of the unknown make certain that you are in a position to take the risk and steer away from the mishaps if any.
Become a podcaster
The biggest challenge of becoming a podcaster is embedded in the part where you will have to evaluate the subjects that your potential audience will readily consume and would want to see more of. If you have always had this drive of fashioning intriguing content but, were not confident whether or not text written content will bring you the attention you are aiming at then, podcasting will turn out to be your fundamental resort. Utilize this span of isolation to build immaculate trust with your audience through the podcasts and ultimately when this shadow of terror enfolding coronavirus lifts, you can efficaciously monetize your content with aid from sponsorships and offer. The rudiment of podcasting is rooted in the reliability of your viewers towards you and your channel and if this basic foundation tremors at any point, the whole arrangement will come crashing. Hence, prior to beginning something so important gauge the scenario sincerely and make sure you have an active group of the audience listening to you and the number is growing with each passing day.
The bottom line
Now that you have a fair idea about the businesses that you can smoothly run from your home while being quarantined, here’s an idea to make your task somewhat trouble-free. You must rely on a 3D logo maker and affordable branding to a) increase the credibility of your business, and b) make your mark amidst the wide pool of competition in the market. As opposed to the common belief which declares that for one to make money, he/must always take the tough road, we say, you should principally know how to make the most out of the time that is made available to you and meticulously polish your skills to comply with the prospects thrown your way.
Weekly recap (04/05 ~ 10/05) What has changed the year of 2020 the most? “Coronavirus” you might answer. But soon enough, Excalibur hard fork would be the name to be most mentioned instead! Excalibur sword will be pulled in just 1 day! Could you stay calm & fall asleep while Excalibur rises or would you get your coffee ready to catch up with every single move? Let us help you stay awake by spoiling you with a slew of exciting news of the past week:
TomoX landing page has been revamped. Check it out now. Browse through the new TomoX site to freshen up your DEX knowledge.
We will be hosting an AMA with Altcoin Buzz on 12 May. Both Long and Kyn will be there to answer your questions. Submit your questions now by tweeting with #TOMOAMA under this TWEET and there’s a chance to win 20 TOMO.
Bitcoin Code 2019 Review - Is Bitcoin Code A Scam?
Bitcoin Code is a bitcoin new business headquartered in Beijing. The organization makes bitcoin ATMs. Discover all that you have to think about Bitcoin Code today in our audit. What is Bitcoin Code? Bitcoin Code, discovered online at Bitcoin Code, is a bitcoin innovation organization that propelled China's first self-created two-way bitcoin ATM machine. The organization's ATMs are intended to contend with other driving bitcoin ATMs available. For what reason are Bitcoin Code's ATMs "two way" ATMs? With Bitcoin Code ATMs, you can purchase and sell bitcoins. The ATMs additionally accompany multi-money support. Furthermore, they use consistence guidelines (counting KYC/AML) to work with guidelines in purviews around the globe. At the present time, Bitcoin Code is concentrating on the Asian commercial center. Later on, in any case, the organization intends to dispatch its ATMs around the world. Today, you can arrange stands anyplace on the planet. The organization started creating ATMs in 2013. How Do Bitcoin Code ATMs Work? Bitcoin Code calls its ATMs "Bitcoin Teller Kiosks". The stands all work along these lines. You approach the ATM-formed gadget, at that point pick your language (Chinese, English, and Japanese are for the most part accessible). The machines offer a comparable encounter to what you would discover at any bank. Throughout the years, Bitcoin Code has persistently redesigned its stands with quicker speeds, better wellbeing, better security, and quicker withdrawals. At this moment, you can approach a Bitcoin Code stand and pull back your cash in 30 seconds – so you no longer need to sit tight 10 minutes for your bitcoin withdrawal to be prepared. Stores are prepared in as meager as 15 seconds. By and large, Bitcoin Code cases to offer "bank level" security at its booths. The organization made their booths in association with a maker that makes ATMs for banks far and wide. Another one of a kind thing about Bitcoin Code is that administrators can associate with significant trades by means of APIs. So you can arrangement a stand to work with a specific trade. Exchange affirmations are accessible through email, SMS, or phone. The booths likewise offer paper wallet printing. As referenced over, Bitcoin Code's booths agree to security gauges like know your client (KYC) and against illegal tax avoidance (AML), making them a reasonable alternative in locales around the globe. Bitcoin Code's AML and KYC conventions are controlled by Jumio. Bitcoin Code Pricing Ordinarily, bitcoin ATMs are estimated at around $5,000 on the less expensive end (like Lamassu) and $15,000 on the more costly end (like Robocoin). Bitcoin Code is valued right in the center at around $10,000 USD per unit. You'll have to pay additional expenses for nearby or worldwide conveyances. On the off chance that you need an additional cashbox equipped for holding 1,000 additional bills/notes, at that point you can add $500 to your request. Bitcoin Code Features Bitcoin Code promotes the entirety of the accompanying highlights on its ATM: Better after-deal administration by means of DAC framework with day in and day out help Bank-level equipment framework for productive and secure help Steady and safe implanted programming made by an expert ATM producer Zero authorizing charges for all exchanges Multi-work dashboard to give a superior client experience, including better constant control and cautions sent through SMS/email 15 seconds for exchange handling, including 30 second withdrawal times Proficient AML/KYC answers for full consistence with guidelines and solicitations HD huge LCD screen that takes into account the situation of altered logos and ads Multilingual activity framework accessible in Chinese, English, or Japanese Supports various monetary standards Supports confirmation by means of phone, SMS, and email Paper wallet generator Broad cashbox equipped for fitting 1200 notes (standard arrangement) or 4000 notes (most extreme limit); you can likewise buy an extra cashbox for $500 Programming interface accessible to associate the booth to primary cryptographic money trades Bitcoin Code Tech Specs A portion of the key specialized particulars behind Bitcoin Code include: Measurements: 1766mm (H) x 587mm (W) x 560mm (L) Weight: 60kg Household Shipping: Wooden Container (2100mm x 800mm x 700mm) Worldwide Shipping: Vacuum Packaging (2000mm x 700mm x 600mm) Money Box: An extra money box is accessible for $500 USD (each money box fits 1000 bills/notes) About Bitcoin Code Bitcoin Code is authoritatively enlisted at Bitcoin Code Technology Development Co Ltd. The organization was established in 2013 by Xiaoning Nan. They're situated in Beijing, yet in addition have activities in Japan. BITCOIN CODE Conclusion Bitcoin Code is a two way bitcoin ATM accessible in Asian markets. As a two way bitcoin ATM, a Bitcoin Code booth allows you to purchase and sell bitcoin. The ATM highlights APIs you can use to interface with significant trades. There's additionally a huge presentation where you can include your image. Other key highlights incorporate paper wallets, KYC/AML support, multi-money support, and multi-language support (in Chinese, Japanese, and English). Bitcoin Code stands are evaluated in the mid-scope of bitcoin ATMs. They're not the least expensive, nor are they the most costly. You can hope to pay about $10,000 before transportation. https://www.cryptoerapro.com/bitcoin-code/
A computerized exchanging robot is PC programming which investigations the market and at the fortunate time, may put an exchange, for example, a long or a short. A long is basically a wagered that the cost is going to increment after some time while a short is basically a wagered that the cost will diminish over the long haul. This exchanging design is regularly called swing exchanging and benefits can be made through careful specialized examination, great planning, and a touch of karma. Since a ton of the exchanging procedure is effectively computerized it is conceivable that exchanging robots can rearrange the procedure down for the end-client. In the crypto space, the instability of something like Bitcoin can undoubtedly deliver open doors forever changing benefit to be made, however there is a sure degree of hazard too. As a result of the idea of the digital currency markets, we should cautiously audit all open doors which guarantee to use crypto robots so as to find which items are bona fide and give incredible chances to benefit. 5 Stars VISIT Prime Advantage » What is the Prime Advantage? The Prime Advantage is a digital currency auto-exchanging programming that can break down colossal measures of live market information and figure out where beneficial open doors emerge for exchanging. The robot will at that point place these exchanges consequently for the benefit of the client. This doesn't imply that you stay frail to influence your exchanges. A remarkable opposite actually, The Prime Advantage permits both programmed and manual exchanging. In any event, when you have set your exchanges to manual, the product will just exchange inside the hazard parameters that you set previously. Highlights and Functionality Credibility - 97% Execution - 91% Convenience - 91% Client assistance - 89% Application - 89% Gainfulness - 87% Notoriety - 91% Quick withdrawals - 98% Security - 97% Client tributes - 97% Start now! VISIT 30K CHALLANGE » Whos behind Who is Behind the Prime Advantage? The Founder of The Prime Advantage is Joey Altair. On his foundation, he shows a total of just about seventy five percent of a million dollars and guarantees clients that this record "could before long be yours". While this could absolutely be translated as a vague proclamation, it isn't really false. We realize that with digital money, there are chances to win benefits which would be unachievable anyplace else. This is because of the unpredictability of its market. The way that the maker of this stage is made accessible to general society loans weight to the authenticity of The Prime Advantage. Begin Trading in 3 simple advances 1 Enlistment Enlisting is simple and adheres to the standard procedure. You'll have to round out your own data, for example, name and email address. A while later, you should then set a secret phrase. 2 Store The base necessity is a $250 store. It is energetically suggested that you start with the base store while you learn. They acknowledge Visa installments. 3 Auto-exchanging After you have subsidized your record you should pick your settings. Here, you can set your stop-misfortune and take-benefit settings to constrain the measure of hazard you are eager to take. VISIT Prime Advantage » What individuals are stating about Prime Advantage Reviews Photograph of I took the Prime Advantage and made $4,000 inside a month! I kept down a little with the amount I was eager to return in, on the off chance that I'd known how great this product would end up being, I'd have gone full scale and no uncertainty hit the $30,000 mark. In any case, I'm euphoric about my 4 thousand, and one month from now will be far and away superior. - Billy Johnston Start now! VISIT 30K CHALLANGE » Professionals and Cons Professionals Very much showcased item Quick and simple information exchange process High exactness rating Loads of positive client surveys Robotized exchanging accessible| Prime Advantage Price Cons General absence of straightforwardness Least store required to completely actuate accounts Elective Robots Bitcoin Blueprint logoRead Review » Crypto Hopper logoRead Review » Is The Prime Advantage Legit? In our evaluation of the Prime Advantage, we found it to be a real exchanging instrument. While genuine that the guarantee of procuring 30k a day is all around misrepresented, this doesn't remove the way that we have an all around created bit of exchanging unit here. The item may oversell a little on advertising, yet it unquestionably compensates for that in the highlights and usefulness that it manages it's clients. Along these lines, we feel sure to suggest The Prime Advantage as a certified stage. Our Experience with The Prime Advantage? To test it out, we started the joining procedure and was promptly given a video that clarified the mechanics of the stage just as some client tributes. To initiate a record requires a base store of $250, which we would encourage adhering to until you are increasingly acquainted with the elements of venture exchanging. We felt supported by the tributes, particularly after our own testing period appeared to confirm what had been bore witness to. We likewise test that it is so natural to quit exchanging on a stage as a piece of our audit procedure. So hesitantly, following two or three days of effective exchanging, we pulled back our benefits and reached client assistance with a solicitation to close our record. This was managed with no trouble and we found the entire experience proficient or more all else, beneficial. Auto exchanging robots can be a valuable apparatus to utilize, and we felt extremely consoled that the specialist who reached us after enlistment discussed the inborn danger of venture exchanging. We feel that it is significant for any stage to make these realities understood, particularly to tenderfoots. End The Prime Advantage gives a stage that can be utilized as a total auto-exchanging answer for learners and furthermore a path for prepared speculators to mechanize a few parts of their exchanging procedures. The promoting division have positively oversold on the guarantee of 30k every day, except this is as yet a strong robot that has been based on a decent, working calculation. Acquiring 30k every day is absolutely conceivable with this product, however it would expect you to roll the benefits you have earned go into your exchanging record to up the stakes. The Prime Advantage will give you as much open door for gaining through auto-exchanging as driving robot items, for example, Bitcoin Code, Cryptosoft and The News Spy. https://www.primeadvantageapp.com/
\These questions are sourced directly from Telegram* Q: Are all the projects listed in the Ren Alliance, the final set of members? A: No, please do keep in mind this just our first round of partners, some larger orgs require a bit more DD (i.e our audit). We’ll release the final set of members when Mainnet goes live. Q: How do projects join the Ren Alliance? A: It’s simple, just fill out this application. It takes about five minutes, and all you need is your company’s logo files and your preferred area(s) of involvement. Joining the Alliance requires no binding commitments, only a desire to help bring cross-chain assets to DeFi. Q: For example let's say there is a crypto index which contains 1 BTC and 1 ZEC. I have 1 BTC and 1 ZEC and I would like to “mint” this index token with RenVM. Will something like this possible in the future? A: This is already possible today. RenVM allows you to mint renBTC and renZEC (and renBCH) on Ethereum. This result is an ERC20 like any other with the addition that when you burn it, you get real BTC and ZEC back. Another nice feature is that you can directly call smart contracts when minting. This is not possible in any other system, and results in a very clean and simple user experience. People can make a BTC transaction followed by a ZEC transaction and with no other blockchain actions end up with their BTC and ZEC in your example system (your example system would have functions for accepting BTC and ZEC and when receiving both, it would output some kind of index token; exactly how it functions is up to how you want to implement your contract!) Q: What blockchains does RenVM support? A: RenVM can support any ECDSA based blockchain but we'll be starting with BTC, ZEC, and BCH. More info here: https://github.com/renproject/ren/wiki/Supported-Blockchains Q: Another concern is chain rollback. In the case of MakerDAO getting hacked (unlikely, but not impossible), the Ethereum network could rollback just like with the DAO. (Unlikely, but not impossible). But what if the attacker already has deposited the hacked funds into RenVM and gotten a private coin? A: A roll-back would still revert that state. Privacy on-chain != no state tracking something (just in a way that doesn’t reveal information). So reverts don’t really matter in that sense. They do matter in a broader sense: you have renBTC and you burn it for BTC, then Ethereum rolls back to when you had renBTC still. This is something the Ethereum community has to consider very carefully these days if they were to ever do such a revert. This is an ultimately unavoidable truth RE interoperability; you are compounding risks of the chains you are using. In general, this is why it’s always safer to keep your BTC on Bitcoin unless there is a specific reason you need it on Ethereum at any given point in time. Q: If BTC can be transferred with zero confirmation how many transactions RenVM can handle? A: RenVMs throughput isn’t affected by conf-less transactions. This is a service provided by L2 technology (like the 0Conf team, who are building exactly this!). This doesn’t affect RenVM directly, but it does have the pleasant impact that users won’t notice network congestion if it happens. Q: Can you explain the over-collateralization security dynamic between tBTC and RenVM? Does this play into Maker using RenVM vs. tBTC to collaetize their CDP’s A1: It’s not the over collateralization that’s the problem. It’s that to get $X BTC they need 1.5x $X ETH locked up in their protocol. What about other places that give better ETH returns? What about the fact that ETH doesn’t go up in price just because tBTC is used? With REN, we are actually over collateralized (so they’re wrong that they are more secure in this regard). The big difference: BTC flowing through REN increases the value of the REN collateral, increasing the security, increasing the capacity of BTC that can flow through the system. It’s a positive feedback loop for capacity and security that simply doesn’t exist if you don’t use an isolated token. A2: Maker wants to use BTC to collateralise Dai, because it diversifies risk and expands the possible Dai supply (by expanding possible collateral). If you use tBTC, then tBTC is collateralised by ETH so you actually become less efficient at minting Dai, and you don’t diversify risk because tBTC gets liquidated by ETH price movements. You don’t want your network secured by collateral that has speculative value that is not correlated with the usage of the network. That makes things unstable. If RenVM is being used, the value of REN increases, and the more RenVM can be used (and Darknodes get the positive upside of their bond increasing in value). This means by pumping lots of BTC into RenVM, you gain more capacity to pump more BTC into RenVM. This creates a positive feedback loop for the returns earned by Darknodes, the value of their bond, and overall/capacity security of the network. Compare to tBTC: you are waiting for ETH to go up in value. It’s value, which does not correlate with the amount of BTC in the system, limits the AUM that the system can hold. You’re hoping it will go up independently of the usage of your network and if it doesn’t you’re out of luck. Network growth does not drive the ability for the network to grow. Your are also competing with the returns on ETH that other ecosystems allow you to get (why bond ETH in tBTC if you can get better returns on that ETH in other places; lending it or staking it in Eth2.0). (Btw: we’re doing research to get our collateralisation of REN to 150%. It’s already possible, and could be done today, but we are just seeing if we can make it safelivelier than the current best-in-class algorithms.) Q: How do we define the value of L and R if we don't use oracle price feed? A: It will be decided by the Darknodes. The best mechanism of doing this is still being decided upon. However, it won’t simply be taken from the current market price / third-party oracles as those are vulnerable to manipulation. Ultimately, the only valuation that matters is the Darknodes (because they’re the ones being potentially bribed). Q: In my opinion, RenVM (and tBTC adoption bottleneck: 300% collateral ratio» this ratio is important for security and decentralization» to sustain this ratio we need significant fees to be imposed on Renbtc holders» example: if there was 100m$ Renbtc total supply then we need 300m$ ren locked in darknodes» if 3-5% fees paid for those 300m$ then we need to extract 9-15 million fees from the 100m renbtc» that equal 9-15% annual fees» of course it will be lower with the minting and burning fees but I don't think it will cover half of the total needed fees» the result with the current design there are still too much economic friction IMO. A: The key thing to keep in mind is velocity. Not just TVL. Let’s take Kyber as an example: they have $4.9M AUM. But, they did $3.7M in trades in the last 24 hours. Over the year, that’s 275x their AUM. So, if RenVM is holding $100M AUM, and achieves a volume multiplier of 200x then it gets $1M p/a in holding fees but $40M in minting/burning fees. This is all assuming the minimum fee as well (it rises as TVL approaches the limit). So RenVM would need a $300M market cap on $41M in revenue. That’s 13% p/a, assuming we don’t make the move to only 150% collateral. If we do move to that, then it’s almost 33% p/a. RenVM is by far and away the best UX for instantly swapping BTC on DEXs (with no gas, and no confirmations). All of the interfaces we’re building and the tools we’re providing give people that native experience. This is precisely because high TVL is not what yields good returns and increases cap for the protocol. Even systems like MakerDAO/Compound have people moving BTC in/out. Their AUM is by no means static. People are constantly opening/closing/liquidating positions and all of this is would create velocity through RenVM. Q: How was ETHDenver? A: ETHDenver was great, and very productive, confirmed a lot of our thoughts on what needs to be done but also gave us a good amount of exposure, so overall it was a positive for the team and RenVM.
Engineering team implemented a simulation model of Uniswap to test the relation between liquidity and depth of order book
We fixed potential timeout when mining shard chain in goquarkchain
The QuarkChain team introduced the goals and plans of technology, marketing and business development in the first half of 2020 in detail
1) Development Progress
# Major Updates ## Added
Added gRPC Client in pyquarkchain for issuing root-chain-related commands
Added Github actions for unit test CI and nightly CI check
Added prototype implementation of election for Raft consensus research
Implemented a simulation model of Uniswap to test the relation between liquidity and depth of order book
Improved log subscription through websocket in goquarkchain
Fixed potential timeout when mining shard chain in goquarkchain
2) Developer Events
Ongoing QuarkChain Foundation Grants Program QuarkChain Foundation Grants Program is ongoing with the first project revolves around building a web front-end for multinative token auction, issuance, and gas reserve management. Developers and engineers who finish tasks will receive huge rewards. Please consult this website for more details: https://community.quarkchain.io/t/quarkchain-foundation-grants-programs/103
3) Articles Summary
3.1 QuarkChain and Blockchain In Transport Alliance (BiTA) Partnership Update https://preview.redd.it/wpkfa1ovqyj41.png?width=608&format=png&auto=webp&s=eec9aff53ae8c0556cccb6ca53cf1c748f9c8de4 The cooperation between QuarkChain and Blockchain In Transport Alliance (BiTA) has entered a new stage. At present, the QuarkChain LOGO has been updated on the BiTA official website. As the cooperation progresses, we will publish more information. 3.2 QuarkChain Monthly AMA Summary-02/22/2020 During QuarkChain’s February AMA, Dr. Zhou, CMO Anthurine and CBO Du Ting began the discussion by overviewing the whole public chain industry then answered the questions such as the impact of Bitcoin’s third halving on the whole blockchain industry, whether QuarkChain will consider joining the consortium blockchain, and the direction of innovation of the blockchain industry in 2020. After that, they introduced the goals and plans of technology, marketing and business development of the QuarkChain team in the first half of 2020 in detail. The team will release new products built with the Boson consensus framework later. For the full summary: https://medium.com/@quarkchainio/quarkchain-monthly-ama-summary-02-22-2020-6cefb08dfeeb 3.3 Adding a Korean News Channel on Telegram To better communicate the news of the QuarkChain project to the ever-supportive Korean community, QuarkChain has created a Korean News Channel on Telegram. From now on, all Korean announcements can be found here: https://t.me/QuarkChain_Korea_Announcement.
Korean Telegram Chat Channel: t.me/QuarkChain_Korea
3.4 QuarkChain Valentine’s Day Event Successfully Closed QuarkChain held a 10-day event at home and abroad around Valentine’s Day to help community members express love to each other. We received nearly 100 touching stories. After the voting, 8 winners were selected for the eternal love fund and the team will record all the selected stories on the chain.
4.1 2020 Stanford Blockchain Conference The fourth Stanford Blockchain Conference took place between February 20–22, 2020 with industry veterans and experts from prestigious institutions. QuarkChain CEO Dr. Qi Zhou and CMO Anthurine Xiang, were among the honorable guests of the conference. During the conference, Dr. Qi Zhou delivered a speech on “What The Future Blockchain Looks Like to Empower Business.” He introduced the Boson consensus framework which can be applied into both consortium blockchain and public chains. Click the event summary here: https://medium.com/@quarkchainio/broadening-the-future-of-business-applications-dr-49432b9f418b 4.2 2/20 World Blockchain Summit 2020 in Busan The World Blockchain Summit Busan 2020 was held in Busan, South Korea on 20th February 2020, jointly organised by Blockchain MARVELS and Busan Economic Promotion Agency, and hosted by the Korea CEO Summit, Busan City, BNK Financial Group, Korea Blockchain Association and Korea e-Sports Industry Association. Jonathan Kim, the head of QuarkChain Korea, delivered a speech on the topic of “DID-based life innovation” and held panel talks with MakerDAO and Simverse. In his speech, Jonathan said “DID is one of the best areas to take advantage of blockchain” and added that “QuarkChain’s flexible and scalable design can support DID service well.” The event was attended by many experts from Busan Economic Promotion Agency, Future Industry of Busan Metropolitan City, BNK Gold Group, IBM, Block72 and LG CNS and they had in-depth discussion on the blockchain project of Busan.
PSA: Use ONLY the ORANGE COLOR for Anything Bitcoin Cash Related
Please spread the word: Only Use Orange for Bitcoin Cash Branding (Posters, Logos, Graphics, etc) Why? Because That's BITCOIN's recognizable brand. It is one of our greatest assets, if not the primary asset (Hashpower is close 2nd) We are Bitcoin. Original Branding, Original Vision, Original Roadmap. The True Bitcoin is ORANGE. Thank you -- edit -- WE ARE THE ORIGINAL BITCOIN. IT'S OUR IDENTITY. Changing anything is operating in someone else's frame of reference. Best is to start rebranding Bitcoin Core vs. Bitcoin Cash and start the distinction now and solidify that.
Weekly Update: Parachute Digestive, #UptrenndOC Contest, launch of Defswap, Harmony in India... – 8 Nov - 14 Nov'19
Hiya Parachuters! We are almost there. Just one more update to go after this to get completely upto speed with the latest week. So, here’s your week at Parachute + partners (8 Nov - 14 Nov'19): Cap published the first Parachute Digestive ever - a biweekly summary of Parachute and ParJar-focused updates. That’s right – 21k users, 512k tips, 20k deposits, 33k withdrawals. Massive! OG Parachuters might have received an email as well. In trivias this week, we had a movie quiz in TTR for 2500 $PAR per Q and another one with a 25k $PAR prize pool. Charlotte’s Math trivia was another fun one with 2500 $PAR in prizes per question. Harry hosted a Netflix and TV show trivia. All your hours spent binging finally came to fruition. Tiproom games has moved to a new channel. This week’s creative contest by Jason involved creating a Christmas-themed promo poster to capture the spirit of Parachute that draws new people in to join. 50k $PAR in store for the winners of #Parichristmas. Yay! LordHades shared the first update of Fantasy Premier League (#FPL) this week. LH is at the top with 696 points followed by NovelCloud with 681 points and Chris (@Loki25) with 672 points. #Parichristmas entries from A: Alejandro, B: Carlos Alfredo, C: Nat, D: Ali, E: Eva, F: Richi, G: FlareofFlame, H: Emma, I: Marcos, J: Carlos Jason hosted a writing contest as well: “…write a scary short story, I mean really short. The max amount of words is 20. You need to have a parachute element in it somehow.” 10k $PAR in prizes each for top 3 winners of #donkeysattentionspan. Proud pet owners showed off their awesome pets and shared some of their stories in this week’s #wholesomewed. TTR Dance Contest started this week with prize pool of 15k $PAR for the top 5 winners and another 15k $PAR for participants. Videos would have to be to the rhythm of the TTR theme created by Jose. Super fun! In this week’s update of the Parachute Fantasy Football League (#PFFL), Clinton (8-2), Hang (8-2) and Chris (7-3) are still in top 3 with Chris sliding down to 3rd position. It is a four-way tie for 4th place with Alexis, Nilz, Ken and Andy, all at 6-4. Two-for-Tuesday this week was about bands or song titles named after a place - could be a city, state or country. Gian also unveiled the official logo for Two-for-Tuesday. A masterpiece by Jose: This is too good, Jose! aXpire’s article from last week on ResolvBilDigitalShares was published on Hackernoon this week and also got a shoutout from them. Nice! CEO Gary Markham travelled to an AltsMIA event to spread the word on aXpire. He also visited the Blockchain Center in Miami to explore partnership opportunities there. The team will be putting MatchBX on the backburner for the time being and shift all its focus to Resolvr, Bilr, Digital Shares, and PayBX. Click here to read more about the strategy. The latest weekly update video can be seen here. The weekly 20k $AXPR burn went ahead as per schedule. Remember the AMA form shared a few weeks back to collect all community questions? Matt posted detailed responses to them. How will the LegalTech space look in the future and what role could Bilr play in it? Read this article to find out. 2gether Ambassadors are the most active folks from the community who help make the 2gether brand more widespread. Looking good in that list Crypto French! CEO Ramón Ferraz spoke at a Cecabank event on Securities which was covered by the news outlet Expansión. As a special offer, Mike made posting on WednesdayClub dApp free on Wednesday for this week. Hope you didn’t miss the opportunity to post for free and earn some cool $WED in return. Winner of the Birdchain Copywrite Challenge was announced this week. If you are an ETHOS fan, don’t forget to follow Voyager on Twitter for the latest scoop. While the Tron chain support was scheduled to go live on the Switch-backed McAfeeDex this week, technical issues have resulted in delays. As $BOMB token reached 4.38% burn in total supply, Benjamin delved deep into the current market cycle. Take notes, trading enthusiasts! Benjamin’s analysis videos are always the Bomb. Pardon the pun. Haha The 3rd edition of Foundations of Fantom analysis report was published by Benjamin. This covers all recent happenings in Fantomverse and $FTM price action. Fantom officially announced its plans to enter the DeFi space. Exciting! The project had sponsored a CryptoBazar Serial Hacking meetup at the Seoul Blockchain Week last month. Here’s Technical Advisor Andre Cronje’s views on the participants at the event. Sikoba Network released the first version of the Isekai framework which was built with support from Fantom. This is a verifiable computation framework which allows you to verify a transaction on a third party computer without the computer having to do the transaction. So even if the third party is not to be trusted, the framework ensures that the verification is valid. Hope this makes sense. If not, read this. Fantom is hosting a blockchain challenge at AfricArena 2019 in partnership with XAR Network. The grand prize includes cash prizes and incubation. The 3 finalists were revealed this week. The latest technical paper from Fantom explores quick peer discovery in Proof-of-Stake protocols for faster consensus. The team will be applying results of the research to Lachesis. The crew will be sitting down for an AMA session with the Trust Wallet community next week. CMO Michael Chen also attended a "deals over dinner" event organised by RVO Internationaal and TNW X (a unit of TheNextWeb) this week in Singapore. In Constellation news, a flash $DAG node bounty for a Ledger Nano integration was scooped up quickly. VP Finance Mateo Gold travelled to the Blockchain Convergence in Europe representing Constellation. Drew Taylor and Brent Bates from Wild West Crypto Show interviewed founders Wyatt Meldman-Floch and Ben Jorgensen at the World Crypto Con 2019 in Las Vegas. As promised, here’s some more pics from Uptrennd’s visit to the Blockchain Summit in Malta: Pic 1, Pic 2 and here’s one with the BOMB/XIO crew. A number of fruitful connections were made at the Summit. Jeff wrote about it in a detailed post. An #UptrenndOC Contest was launched to encourage Original Content writers on the platform. The winners of the Uptrennd Flyer contest were announced too. Some of the winning entries of #UptrenndFlyer contest The latest District Weekly and Dev Update from District0x covers news such as introduction of a Discord tipbot, work on Meme Factory NSFW filter etc. WeTrust featured Ethlance in the latest CryptoUnlocked newsletter in their DApp Spotlight section. Check out the pics from Hydro’s visit to the AIBC Summit in Malta. Hydrogen hosts demo days to do product showcases of all their offerings. Click here to see the latest one which will be the last for this year. The beta version of the Hydro Digital Art dApp is about to be released on their dApp Store. In preparation of the event, Hydro Labs posted a thread to explain the objectives of the dApp. For a summary of all the updates in Silent Notary’s Ubikiri wallet, click here. We had covered some of these last week. The Bitcoin News covered the platform in a recent article. Last week, the Sentivate community voted to have more ELI5 content on core web technologies. This week, they voted on Blockfolio to have this content in Video format. For a start, here’s a primer on the core technologies of the web written by the team. Founder Thomas Marchi's interview Mr. Backwards was released. If you missed OST CEO Jason Goldberg's keynote speech "Designing Crypto User Experiences for Humans" at San Francisco Blockchain Week, fret not. Here's the video and write-up of his entire presentation. Pepo has been gaining quite the traction for some weeks now. This was an opportune moment, to publish a detailed piece and tweet thread on it. The app was also reviewed by Crypto Insights Journal. The OST/Pepo crew set up shop at BlockShow in Singapore where Pepo will be launched officially in Asia and Jason will deliver another keynote speech in the same lines as SFBW. Catch up on all SelfKey news that you may have missed in October from the latest roundup. We have covered most of these in our previous updates. <- Sneak peek into an average day at Parachute / Pitch decks & new landing page being prepared -> Dirtybags.org is an aggregator site where you can earn $BAGS tokens by sharing linked articles and news items from the cryptospace. Try it out! Arena Match has started a weekly raffle for $AMGO holders where the top 212 holders get automatically entered into a draw to win NFT prizes. Sweet! Check out the prizes of next week’s raffle here. Pynk’s engagement game is always on point. As evident from their merch giveaway activity at the Blockchain Summit in Malta. To get started with the equity fund raise on Seedrs, the team shot a promo video. Do you track Gold prices and want to track $BTC now or vice versa? Their tracking metrics may not be as similar as you thought. Pynk explains why in this article. Shuffle Monster founder Agustín Aguilar launched Defswap which is a Uniswap extension for deflationary tokens hosted in a decentralised manner. Wibson participated in a CryptoMondays event in Buenos Aires hosted by VC firm NXTP and ONG Bitcoin Argentina for networking and discussions on crypto. $WIB community voted for Shopping Gift Cards in a poll to decide the nature of rewards on the Wibson Reward Marketplace. Harmony's #HSMtalks this week focused on Harmony DAO Maker. The $ONE crew travelled to India to talk shop and get a feel of the Indian crypto ecosystem. From Bangalore to Delhi, they covered 2 major startup hubs. As part of #CryptourUkraine, Harmony was invited to a meetup at Dnipro by Okex. Next week they will be at Odessa. Harmony is heavily invested in the future of DeFi and continues to do research and development in this segment. In light of that, they released two articles - one on how Harmony will set its foundation in the DeFi ecosystem and the other on how it will advance the space and its Cross-Fi plans (Cross-Fi = DeFi + Cross-Border txns). Harmony’s staking ROI is already No. 1 as per EarnCryptoInterest.com. What is staking? Watch this. A new Team Challenge launched this week - win $ONE tokens for building local communities. Neat! The latest episode of Harmony Insights introduces us to the engineers building on the platform. And with that, it’s a wrap. See you again with another update. Cheerio!
DAY 10 [Post 3]: 0 to 100,000 followers. Creating a Personal Brand from Scratch - A Case Study. An experiment in growing a personal brand.
Hey everyone. I'm back with just a quick update. (first post) As stated in my previous post - I fail a lot. And there is nothing different here. Having unexpected client work pop up and a lingering cold bug I will be the first to admit I have not stuck to the daily tasks I set out for myself. *** Including the accountability group. I haven't forgot! Please make sure you've DMed me if this was something you were interested in! However, 10 days in, and I've been able to maintain a decent level of growth and engagement. Remember the goal here... that being to start a very non professional personal brand from scratch. No pressure just setting up a framework and system that with the addition of time can accumulate a decent following of likeminded individuals. Key tasks accomplished day 3 - day 10
Website domain acquired
Wordpress theme picked out
Theme installed / Website live
Email setup (just a Branded forward domain - looks a lot more professional)
Small graphics/logo in progress
Posted first three blog posts
Started a Trello Board for the project and various research I've done such as influencers I plan on reaching out to, hashtag research, content ideas, blog ideas, rough drafts, etc.
**Is a website needed here? I personally think it is. With websites being so incredibly cheap and easy to get setup and going there really is no excuse to not incorporate it into your strategy. If you already have a business website and are looking to start growing your personal brand see if you can add a small Blog page. **I used Wordpress because I have a lot of experience using it and it comes pretty quick for me. I would suggest these website builders as well: Wix, Unbounce, WebFlow, or SquareSpace. Really any of these builders will get you up and going with a simple free template in no time. My planned topics for the Blog:
Marketing tips, tools, hacks, strategies, behind the scenes
----- I got a lot of questions about the creation process, especially on Instagram. I will definitely go further into details on this in my next post as this one is a little rushed, however, I will let you know I only use my phone for IG. These are the apps I use. INSTAGRAM CREATOR APPS (On iPhone): Typorama: I use this to add text to images or to create entirely new text posts MemeCreator: This is my go to Meme creation app. InstaSize: Posting on IG size can sometimes be tricky. I use InstaSize to resize screenshots or pc images to fit IG posts. Regrammer: If you see a video you like on IG you can past the link in Regrammer and save it to your phone. Phonto: I use this to add multiple images to a post (good for watermarks, logos, signatures, etc) Google Photos: Obvious Notes: I use this to quickly type out text posts, hashtags, and other ideas for things to say. NOT AN APP BUT MAJOR KEY HERE -- I use this website: http://apps4lifehost.com/Instagram/CaptionMaker.html -- It's always in an open tab on my mobile browser to paste my caption for Instagram. It allows you to post text captions that have the line breaks where you want them. (Can be slightly annoying Instagram doesn't allow you to do it manually) Numbers so far: There has been nothing spent on promotion at this point. Only organic posts, engagement and hashtags. Instagram: 418 Twitter: 38 Reddit: 41 Email newsletter: 19 TOTAL: 516 followers Goal for the next week - Hit 1,000 followers! Make more personal video content. Start influencer shout outs. I said my reddit format would improve and I can confidently say it's gotten a good bit worse. Take that as a lesson in authenticity. Do what you can with what you got, improve, and do it better next time. It's a helluva lot better then delaying and doing it once because it'll most likely still suck. Haha Appreciate the support and suggestions. Again, feel free to follow along on any channel! And if not please leave me a mean comment below. -FatJewNose (all platforms)
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